1.
Always use good quality bread flour.
2.
Always weigh the ingredients especially the salt, too much will kill the yeast and too little will leave a tasteless bread.
3.
Most recipes use water, oil and sugar, replace with milk, butter and honey to give a tastier softer bread that will keep longer.
4.
Knead the bread for at least ten minutes, this works the gluten and gives a better rise.
5.
Bread is ready to cook when it has doubled in size, under proved bread will be heavy and over proved bread will collapse and be heavy. Both will be unpleasant.